PITCH & PLAY LIVE was organized for the first time in 2016.
The selection committee includes: Pascal Dalton, Regional Sales Director, Formats: CEE at Endemol Shine Group; Nick Smith, SVP International Format Production at All3Media International; Noelia Nicolas, Director European Formats at CBS Studios International; Jordan Ryder, VP of Domestic & International Programming, NATPE and George R. Chakarov, CEO at CEETV, TVBIZZ Group.
JURY 2016
The jury that will select the winner among the three finalists consists of: Can Okan, CEO & President, ITV Inter Medya; Amos Neumann, COO, Armoza Formats and Girts Licis, Head of CEE, Formats & Content Development, Modern Times Group.
Each format was evaluated by the members of the selection committee based on three criteria: originality (how original is the idea for the format), universality (does the format idea show flexibility for changes and development) and internationality (does the format have the potential to be sold internationally). The selection committee members reviewed each of the ten selected formats and voted in all three criteria with scores from 1 to 5. The final ranking was determined from the sums of all scores of the five selection committee members.
Crack Them Up.Kids (Kvartal-95, Ukraine) - 58 points
Best Offer (Osakond, Estonia) - 54 points
Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine) - 52 points
Teach Your Wife to Drive (UA Formats, Ukraine) - 50 points
Quizdom (Alpha TV, Greece) - 43.5 points
Christmas Fairy Tale (1+1 Production, Ukraine) - 43 points
Common Language (1+1 Production, Ukraine) - 39 points
Children Sing (Ilyin Georgy Borisovich, Russia) - 38 points
What and Why (Valius, Lithuania) - 35 points
Quiz Situation (Trigon Production, Croatia) - 34 points
The top 3 finalist formats are:
Crack Them Up.Kids (Kvartal-95, Ukraine) - 58 points
Best Offer (Osakond, Estonia) - 54 points
Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine) - 52 points
The 3 finalist formats were presented live in front of the jury and market audience on Wednesday, June 29 in Budapest. The jury distinguished Estonian format Best Offer as the winner of the competition. Best Offer is produced by Osakond and aired on Kanal 2 between March and April 2016. In the format celebrities place personal items on a real-time online auction with the proceeds going to charity. The format was presented live at NATPE Budapest by Nele Paves, Channel Manager at Kanal 11 Estonia.
JP Bommel, Managing Director and COO at NATPE (right), presents the award to Nele Paves in Budapest on June 29, 2016