Global media company SPI International / Filmbox has recently launched its new interactive eSports channel Gametoon with Bulgaria's Bulsatcom.

Gametoon is a worldwide entertainment TV channel for millennials revolving around gaming and eSports. The channel gives its viewers a unique opportunity to play dedicated games on their mobile devices and share scores along with avatars on air. Gametoon also features game reviews, tournaments (eSports), popular streamers, viral content fueled with best of the Web and much more.

Bulgaria's largest TV operator already carries several movie and thematic channels from the SPI's TV portfolio. Gametoon will be added to the FUSION pack which also offers FilmBox Extra HD, FilmBox Plus HD, FilmBox Art House, FightBox HD, Fast&FunBox HD, DocuBox HD, FashionBox HD, 360TuneBox and two adult channels Erox HD and Eroxxx HD.

"SPI is excited to introduce Gametoon to eSports fans and TV viewers in Bulgaria. Young generations are watching content through online devices. It's time to reconnect to TV," said Murat Muratoglu, SPI's head of distribution for MENA, Turkey, APAC, Russia and CIS, Baltics, Bulgaria and Ex-Yugo. "We are glad to add Bulgaria to the growing list of countries where the Gametoon channel is available," Mr. Muratoglu added. Since its premiere at MIPCOM last year Gametoon has been launched in Turkey, the Netherlands, France, Switzerland, Luxembourg, the Balkans and is available for distribution in Asia, Africa, LATAM and the U.S.