UPC launches Viasat World’s Epic Drama in Poland, Hungary and Romania
Viasat World announced that its period drama pay-TV channel Epic Drama is now available on major operator UPC’s platforms in Poland, Romania and Hungary. Adding 1.5 million subscriptions to the fast-growing content brand across the CEE region, Epic Drama has joined the successful portfolio of Viasat World channels already available through UPC’s platforms in these territories.
Epic Drama launched in December 2017 and is fast gaining traction in CEE with more than 60 operators now carrying the burgeoning pay-TV channel and SVOD offering on their platforms.
Benjamin Groocock, Acting VP Commercial Affairs at Viasat World, adds: “With its expertly curated programming, Epic Drama has already been a huge success with audiences in Poland, Romania and Hungary and we look forward to building on this success by also making it available to UPC’s customers in each of these territories going forward. Our long-standing relationship with UPC is set to flourish further still with Epic Drama joining our other channels on the UPC platforms. With more fantastic content deals in the pipeline, we are confident that audiences will continue to be blown away by the top-quality programming they find at their fingertips.”
In Poland, Epic Drama will join Viasat World’s other channels – Polsat Viasat History, Polsat Viasat Explore and Polsat Viasat Nature – in the Max(EBT) package (but will be available to a wider audience by virtue of an open window at launch). In Hungary, it will reside in the Digital Gold package, with Viasat History/Nature HD and Viasat Explore also in the line-up. Subscribers to the DVBC tier in Romania are also set receive the channel, in addition to Viasat History, Viasat Explore, Viasat Nature and TV1000. An Epic Drama SVOD offering will be available in all three markets down the line.