Globecast launches the first CIS HD channel on Eutelsat HotBird - Belarus 24 HD
The biggest media company in the Republic of Belarus - The National State TV and Radio Company of the Republic of Belarus - has selected Globecast, the global solutions provider for media, to launch the HD version of its international satellite channel Belarus 24.
Belarus 24 is building upon its decade-long relationship with Globecast with the launch of the free-to-air channel on Eutelsat’s Hotbird. The HD version was made available on December 1, with the SD variant continuing to be carried by Eutelast until January 1st, 2019.
Belarus 24 is a Russian-language channel that offers a mix of political, social and cultural content, selected from the broadcaster’s national output. The launch of the HD variant on Hotbird marks the first launch of an HD channel from a CIS (Commonwealth of Independent States) country.
“We have a high trust relationship with Globecast, much like they do with Eutelsat. Given the success and reach of Belarus 24 in SD since 2005, we felt it was time for us to deliver this important content in HD so that we can bring a significantly enhanced viewing experience to our customers. We are very happy with our choice of Globecast and Eutelsat as the project has gone exceptionally smoothly,” said Mr. Aleksandr Martynenko, General Director at Belarus 24.