The National Basketball Association (NBA) has announced a multi-year partnership with Arena Sport, the Telekom Srbija-owned pay-television network, to show more than 200 live games per season in the Balkans across broadcast, digital and mobile assets.

As part of the partnership – which covers Bosnia and Herzegovina, Croatia, North Macedonia, Montenegro, Serbia and Slovenia – Arena Sport will show eight regular season games per week. The broadcaster has also secured rights to the NBA Playoffs, Christmas Day games, NBA All-Star, the Conference Finals and The Finals, as well as a further seven live games per week on NBA TV, the league’s own dedicated 24/7 channel.

In addition, Telekom Srbija will offer packages for the NBA League Pass streaming service directly to its customers in Serbia. Fans in the country will be able to watch two live games per week for free through the platform’s ‘Game Choice’, or purchase a full season of NBA League Pass at a discounted price. The offer will be available at a later date for fans in Croatia and Slovenia.

Arena Sport has also signed up as presenting partner of Jr NBA, the league’s youth basketball program in the region, and will announce a series of basketball clinics and camps in due course.

The deal represents Telekom Srbija’s latest addition to its basketball rights portfolio, which includes the pan-Balkan ABA League and Spain’s Liga ACB. The company takes over from Sportklub, which previously had a four-year deal with the NBA covering the seasons from 2015/16 to 2018/19.