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Estonian format Best Offer wins PITCH & PLAY LIVE


The 3 finalist formats were presented live in front of the jury and market audience on Wednesday, June 29 in Budapest. The jury distinguished Estonian format Best Offer as the winner of the competition. Best Offer is produced by Osakond and aired on Kanal 2 between March and April 2016. In the format celebrities place personal items on a real-time online auction with the proceeds going to charity. The format was presented live at NATPE Budapest by Nele Paves, Channel Manager at Kanal 11 Estonia.





Each format was evaluated by the members of the selection committee based on three criteria: originality (how original is the idea for the format), universality (does the format idea show flexibility for changes and development) and internationality (does the format have the potential to be sold internationally). The selection committee members reviewed each of the ten selected formats and voted in all three criteria with scores from 1 to 5. The final ranking was determined from the sums of all scores of the five selection committee members.

The top 3 finalist formats are: Best Offer (Osakond, Estonia) - a show where celebrities place personal items on a real-time online auction with the proceeds going to charity; Crack Them Up.Kids (Kvartal-95, Ukraine) - entertaining comedy gameshow where young participants win a prize if they make laugh the jury of two acclaimed and popular comedians; Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine) - a show where ordinary but unique people compete with celebrities in four categories: science, sports, singing and dancing. The 3 finalist formats will be presented live by their creators in Budapest during the PITCH & PLAY LIVE session on Wednesday, June 29.

Here is the full ranking of the ten selected formats for PITCH & PLAY LIVE:

Crack Them Up.Kids (Kvartal-95, Ukraine) - 58 points

Best Offer (Osakond, Estonia) - 54 points

Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine) – 52 points

Teach Your Wife to Drive (UA Formats, Ukraine) - 50 points

Quizdom (Alpha TV, Greece) - 43.5 points

Christmas Fairy Tale (1+1 Production, Ukraine) - 43 points

Common Language (1+1 Production, Ukraine) - 39 points

Children Sing (Ilyin Georgy Borisovich, Russia) - 38 points

What and Why (Valius, Lithuania) - 35 points

Quiz Situation (Trigon Production, Croatia) - 34 points




The selected formats for the first ever PITCH & PLAY LIVE format competition are: Best Offer (Osakond, Estonia), Children Sing (Ilyin Georgy Borisovich, Russia), Christmas Fairy Tale (1+1 Production, Ukraine), Common Language (1+1 Production, Ukraine), Crack Them Up.Kids (Kvartal-95, Ukraine), Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine), Quizdom (Alpha TV, Greece), Quiz Situation (Trigon Production, Croatia), Teach Your Wife to Drive (UA Formats, Ukraine), What and Why (Valius, Lithuania).


CEETV, the leading media platform for TV intelligence in CEE and part of TVBIZZ Group, and NATPE, the organizer of the most prominent TV market and conference in Central and Eastern Europe, announce the first edition of their mutual format initiative PITCH & PLAY LIVE for NATPE Budapest.




PITCH & PLAY LIVE's goal is to showcase and distinguish original format ideas from the CEE region with international potential. All non-scripted format ideas created after June 1, 2015 can take part in the competition. Out of all entries, up to 10 titles will be selected and reviewed by a committee of five TV industry professionals who will pick three finalists. These top 3 formats will be presented live by their creators in a special session during NATPE Budapest. A jury of highly respected TV professionals will vote for one format winner of PITCH & PLAY LIVE that will be announced at NATPE Budapest.




Non-scripted formats created in the markets of CEE no earlier than June 1, 2015. Only developed formats will be considered - concepts that are either fully developed and registered and/or have already been picked up/aired by a broadcaster/media outlet. No consideration for participation: formats other than non-scripted, formats created earlier than June 1, 2015, formats created outside the CEE region, formats that have already been picked up for international distribution.


Formats have to originate in the following CEE markets: Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine.




Required materials for submission:


  1. Format description - up to 1 page in English including complete creators' and producers' credits and contact details (A4 size, font 10)
  2. Additional format information (air dates, ratings, promotional initiatives, technical details) - up to 1 page in English (A4 size, font 10)
  3. Trailer - video link to trailer/promo (up to 5 minutes)
  4. Episode - video link to at least 1 episode with English subtitles (preferably 2 episodes)


All submissions are electronic; no other forms of submissions will be accepted.


Materials (links for download of documents 1 and 2 and links to videos 3 and 4) must be sent to pitch.play@ceetv.net


Submissions are accepted until 0:00 CET on June 10.




The selection committee includes: Pascal Dalton, Regional Sales Director, Formats: CEE at Endemol Shine Group; Nick Smith, SVP International Format Production at All3Media International; Noelia Nicolas, Director European Formats at CBS Studios International; Jordan Ryder, VP of Domestic & International Programming, NATPE and George R. Chakarov, CEO at CEETV, TVBIZZ Group.




The jury that will select the winner among the three finalists consists of: Can Okan, CEO & President, ITV Inter Medya; Amos Neumann, COO, Armoza Formats and Girts Licis, Head of CEE, Formats & Content Development, Modern Times Group.




Participation is free of charge. The initially selected titles (up to 10) will each receive one free registration for NATPE Budapest (June 27-30). The top 3 finalist titles must be presented live and in person by their creators during the PITCH & PLAY LIVE session in Budapest on Wednesday, June 29 at 12.00 pm. Travel and accommodation arrangements are the responsibility of the participants. In addition to media coverage by CEETV, TVBIZZ and NATPE, the winning format will be awarded a development meeting.




By sending their submissions the Entrants accept and agree to all rules of the competition and its outcome as described on www.ceetv.net/pitchplay. Entrants will receive a confirmation email that the submitted materials are accepted for consideration. CEETV, TVBIZZ and NATPE are released of any liability for the origin, content and copyright of the submitted materials. Entrants take sole responsibility for the property of the submitted content and all associated copyrights, including those of third parties when entering the competition by sending their submissions.

Each Entrant understands and acknowledges that NATPE, CEETV and TVBIZZ (the Sponsors) have wide access to ideas, designs, and other materials, and that new ideas/Scripts are being developed by its own employees, suppliers, and/or business partners. Each Entrant also acknowledges that many ideas may be competitive with, similar or identical to the Submission and/or each other in theme, idea, format or other respects. By submitting a Script for Sponsor's consideration, Entrants agree to the following:


  1. Sponsors, by virtue of its position in the entertainment industry, may receive or may have already received submissions of ideas, formats, stories, scripts, screenplays, synopses, treatments, suggestions and the like, whether as part of the Contest or not. Furthermore, many such submissions received by Sponsor may be similar to or identical to those developed by the Entrant. In furtherance of this acknowledgement, Entrants agree that they will not be entitled to any compensation based on the use by Sponsors or any party affiliated with Sponsors of materials that contain similar or identical ideas, formats, storylines, etc. as those contained in the Script submitted by the Entrant.
  2. Entrants acknowledge that no fiduciary or confidential relationship exists between them and the Sponsors, and Entrants further acknowledge that no such relationships are established between the Entrant and Sponsors by reason of Entrant's submission of a Script to Sponsors.
  3. Entrants acknowledge and agree that the Released Parties do not now and shall not have in the future any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of copyright, trade secret, or other intellectual property rights in and to a Submission.




Entrant will be responsible for securing any and all necessary licenses or consents for (a) any performances, displays or other uses of copyrighted works, trademarks or patented inventions or designs and (b) any use of any name, likeness, signature, voice or other impression, or other intellectual property owned by others at the Show. Entrant agrees not to allow any musical work protected by copyright to be staged, produced or otherwise performed, unless Entrant has previously obtained written permission from the copyright owner, or the copyright owner's designee (e.g., ASCAP, BMI or SESAC) for this use. Entrant accepts full and complete responsibility for the performance of all obligations under any agreement permitting the use of the music, including but not limited to, all obligations to report data and to pay royalty fees. Entrant agrees to indemnify, defend and hold harmless NATPE, CEETV and TVBIZZ and their respective directors, officers, employees, agents, and representatives from and against any claim of liability and any incident or resulting loss, cost or damage, including but not limited to, reasonable attorney and expert witness fees, and all other associated costs of lawsuits, for failure or alleged failure to obtain these licenses or consents or for infringements of copyright, patent or the unauthorized use of a registered trademark or service mark or other violations of the property or proprietary rights, or the rights of privacy or publicity of any third party.




Please send all enquiries and submissions to pitch.play@ceetv.net


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