Talpa reports that in the past two weeks Utopia has been setting new records in Turkey. According to the distributor, the market share increased by +35% in the key demo in comparison to the previous weeks since the show was launched on tv8 Turkey three months ago. In addition, the viewership increased by +27%.

“The groundbreaking multi-platform social experiment clearly translated into an online success, with the show's digital ratings and demand for Utopia passports skyrocketing. Approximately 32% of all viewers have acquired Utopia passports. This percentage is steadily growing, with the past three weeks showing a phenomenal increase of +90.7%,” Talpa informs.