CEE
ATV announces changes in sales strategy
ATV Turkey announced yesterday that it is changing its strategy on content distribution and restructuring its sales department.
“In order to integrate the digital world and licensing, ATV forms a new department named ''Licensing and Digital'. Former Head of Sales, Ziyad Varol, is appointed as Licensing and Digital Manager within this new formation. Varol will be responsible for Content Sales & Acquisitions and Digital Platforms. The main aim of this change is to handle all licensing operations through one body,” the company said. RELATED
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