7.000 hours, 42 series, six countries: The Munich sales outfit Beta Film partners with Central European Media Enterprises Ltd. (CME), the largest broadcasting group in Central and Eastern Europe, and will distribute exclusively its unique catalogue of highly successful prime-time drama and entertainment.

At MIPCOM Beta Film will highlight the ongoing daily drama Taste of Love (516xone hour), which scores regularly No.1 on Slovakia’s Markiza, the detective show Police Modrava (16xtwo hours) of Czech TV Nova, currently prepping for the second season, and the long-running Croatian drama Lara’s Choice (347xone hour) among others. The exclusive license agreement includes worldwide rights and reaches out to all future productions of more than 350 hours/year. Beta also holds the format rights.

Christoph Mainusch, Co-CEO of CME: „We are looking forward to the partnership with Beta, which is an established, experienced and excellent distributor. Its network will provide an even wider audience to our CME original series and formats.”

Beta Film CEO Jan Mojto: “CME with its impressive catalog stands for high potential programming made in Europe and therefore is a truly enrichment for our line-up.”