Further strengthening TVN Poland’s leadership position in the Polish media marketplace, President and CEO Markus Tellenbach delivered an impressive overview of the company’s “digital first” strategy focused on producing exclusive content for its OTT platform Player.pl.

“TVN’s original online productions are developed specifically for today’s young media consumer – shorter episodes and a concentration on action to accommodate mobile devices such as smartphones and tablets as evidenced by ‘Web Therapy,’ our first online original production starring polish oscar-winning actress Agata Kulesza.” Tellenbach said.

TVN Online Original productions include a polish version of the hit show Lip Sync Battle, Start u up!;the first Polish reality show dedicated to the online audience, Kuba Wojewodzki Standup; My Lovestories,a feel-good docu-reality series about love;and second seasons of spinoffs Kuchenne rewolucje. Powroty (Kitchen Revolutions Returns) and Zony Hollywood. Wiêcej (Hollywood Housewives).

In addition to online original content and pre-premieres of TVN series, player.pl offers full seasons of the world’s most popular hit series and Hollywood blockbusters. In addition, users can access a large library of specially curated kids’ content.

TVN’s OTT platform player.pl continues to expand, growing its number of unique users by 30 percent monthly on average, and the length of engagement, averaging 8 hours and 25 minutes per user per month, far surpassing other VOD services in the marketplace. Player.pl is serving over 2 million unique viewers per month. With 71 percent of Polish households connected to broadband, player.pl is an essential video entertainment platform for reaching the millennial generation, which comprises 59 percent of the player’s total audience.