Inbornmedia has finished shooting a pilot for a crazy travel show shot in Ukraine. It’s a program showing how rock-n-roll is done in different regions of the world.

Rock the Road is a format in which an American, party loving rocker, Ryan, records an entire rock album in 12 different countries in the world (12 episodes, 12 songs, 12 countries, one rock album!). Before he approaches the creative process he unites with musicians during a party in the name of rock-n-roll! He also sleeps in their houses, eats and spends time with them - basically he lives their lifestyle. During his trip we learn about local customs through the peoples eyes. We treat music only as the background for his adventures.

“The times are hard for many people around the globe and we think rock’n’roll is the key to feel good and uncover people’s real nature. This show is about people’s mentality, not about monuments. We are ready to pitch Rock the Road to broadcasters all over the world” said Maciej Pawelczyk from Inbornmedia.

In the pilot episode in Ukraine, Ryan experiences life in villages deep in the mountains. He witnesses the killing of a lamb for food. He visits an old witch where he realizes pagan magic still plays an important role there. He meets an instrument maker living far away from civilization who also shows him his car made from scratch! Finally he takes part in a breathtaking and unforgettable event.