CEE
You read it first! Fremantle, Syco and Skai officially announce X Factor comeback in Greece
FremantleMedia International (FMI), Syco Entertainment and Greek TV network, Skai announced yesterday that they are partnering to bring a new local version of the global hit entertainment format, The X Factor. The local version of the Syco Entertainment owned format will mark the start of the channels brand new entertainment strand and is due to launch in Spring 2016.
CEETV was first to report on the deal a month ago. This deal brings the total number of global commissions for this British born format to an incredible 51 territories worldwide. Anahita Kheder, SVP Middle East, Africa & South Eastern Europe said, “We are looking forward to collaborating with SKAI on their new push into entertainment, and even more thrilled that they chose The X Factor as one of the pivotal brands to launch this new direction of programming. The X Factor continues to inspire and entertain viewers the world over. It has proved to be a great launch pad for some of the biggest global sensations and with this new version in Greece; we are excited about adding another superstar to that list.” Alkistis Maragoudaki, Program Director for SKAI said, “SKAI is overjoyed to welcoming the ultimate global music talent show: The X Factor. Created by the leaders of entertainment, SYCO and FremantleMedia, The X Factor is one of the most favoured music television events around the globe and has paved the road for the future talents today thus rendering the show a trendsetter that promises and delivers. Our aim is to embrace this project with our high quality standards, and thus to consolidate our strategy towards the realm of entertainment.” George Levendis, Head of International, Syco Entertainment, said, “I am thrilled to see the X Factor back on Greek & Cypriot television in its new home on Skai TV. There are some exciting format developments that will ensure the X Factor is fresh and innovative to the Greek audience. The X Factor in Greece has always delivered talented, vibrant and wonderfully fun contestants. This new season on Skai TV will be no different. And, personally speaking, the X Factor has been a big part of my life for the last eight years – so seeing it back in my country is fantastic.” RELATED
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