CEE
Studio 100 Media extends agreement with MTVA #MIPTV
Studio 100 Media has concluded a new agreement with Hungarian public broadcaster MTVA. As a result of the great success of the popular series “Maya the Bee” (78 x 12’) the channel continues its agreement for the famous bee and extends the deal with the CGI animation “Tashi” (52 x 11’), which achieved ratings of up to 50.33% market share (kids 3-13 years) on KiKA Germany this February.* Together with a selection of timeless classics from Studio 100 Media’s extensive library the channel secured itself the exclusive FTA rights for more than 230 half hours of programming with this agreement.
Patrick Elmendorff, CEO of Studio 100 Media commented, “We are happy to renew and extend our successful collaboration with MTVA. We hope that the viewers in Hungary will enjoy our classics and the brand-new series ‘Tashi’ as much as they have already enjoyed the adventures of Maya and her friends.” RELATED
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