Armoza Formats announced yesterday at MIPCOM that the interactive studio-based format, Who’s Asking? has been sold in Czech Republic, Croatia, Slovenia and Slovakia by multi-territory production company Global Business Mapping (GBM).

Produced by United Studios of Israel and distributed by Armoza Formats, the gameshow was most recently commissioned in the US and in Switzerland, where it started airing on RTS Un last month, as reported by TVBIZZ.

Who’s Asking? is the fresh and interactive game show that is not just about what questions the participants must answer, but who is asking them. Whether it’s the bus driver, your doctor, or a streetwise grandma – each has a question for the contestants. Instead of picking the type of questions to be asked, the 2 pairs of contestants must select an “asker” from the faces on the screen in front of them. In a gameshow where looks do matter, the contestants must follow their intuition to compete for the grand prize.

Juraj Barabas, Managing Director at Global Business Mapping, “We are very pleased to be working on such an exciting format that is based on principles of chance, intuition and knowledge. Our local teams strongly believe that successful adaptations will be brought to the screens in each of our territories.”

Avi Armoza, CEO of Armoza Formats, “We are happy to be partnering with GBM’s expert team on Who’s Asking?. This format has huge potential to bring viewers together in the CEE region to enjoy a show that involves many more people than those in the studio and to experience the most unexpected and intriguing questions.”