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Turkey documentary television market - Research and Markets
Research and Markets has announced the addition of the "Turkey Documentary Television Market Size, Share, Development, Growth and Demand Forecast to 2022" report to their offering.
The increasing number of TV viewers and growing interest of Turkish people in documentaries are the key growth drivers for the documentary television market in the country. The number of TV viewers in Turkey has increased considerably in the recent past. The regular TV watching population in the country has increased from 39% in 2009 to 58% in 2014. The occasional TV watching population has also increased in the recent past. This includes the viewers of documentaries. Among the various media formats, the investment in television by the media companies has increased from 52% of the total media investment in 2009 to 60% in 2014. This also shows a favorable environment for the TV programming and related markets. With the increasing interest of people in documentaries, the production and broadcasting of documentaries are now attracting investment in Turkey. The documentaries are garnering more exposure than before. The independent documentary filmmakers are also receiving partial government support in terms of monetary funding. This has not only been changing the production landscape, owing to increase in funding, but also the filmmakers have more independence in the choice of subject of their documentaries. This is expected to provide ample growth opportunity for the documentary television market in the country. The documentaries have been an interest of people from higher age groups in Turkey. Earlier, the teenage population was neither interested in watching documentaries, nor were they targeted by the documentary producers and broadcasters. However, with the growing education level in the country and developing interest of teenage population in serious informative and educational programs, the viewership of documentaries in the age group of 11 - 14 years has increased. For more information about this report visit http://www.researchandmarkets.com/research/bpscrn/turkey. RELATED
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