A new movie and series channel skewing women is entering the Romanian market. Mainstream Networks from Germany is expanding the footprint of its Romance TV in Eastern Europe and has launched its net in the network of UPC Romania. The channel will be available to all UPC pay-TV households at no additional charge until March 31, 2017. After that period, it will be part of the Maxim package.

Most of Romance TV’s programs will also be made available on video-on-demand service MyPrime through multimedia home gateway Horizon.

Mainstream Networks Holding is a joint venture by German media company Mainstream Media and ZDF Enterprises and is currently in discussions with further platform operators to make Romance TV available nationwide in Romania in future.

It is broadcasting in Germany, Austria, Switzerland and Poland. The expansion to Romania and Hungary commenced in May 2016. It is also available in Hungary on Vidanet.