Eccho Rights have agreed a distribution deal with Turkey’s Surec Film for brand new comedy drama New Bride, and will present the series as part of its line up at next week’s MipTV.

New Bride (Yeni Gelin) has been on air for 3 weeks in Turkey, already scoring great ratings on Show TV, and with over 16% share of the total viewing public has become the top rated drama series on Saturday evenings.

“Surec Film is one of Turkey’s most prolific producers, with Cherry Season and Kacak big successes over the past few years. We are delighted to see that they are scoring another hit with New Bride and we are sure this series will find fans all over the world,” says Handan Özkubat, Head of Eccho Rights’ Istanbul Office.

As well as New Bride, Eccho Rights are also repping Surec’s Bitter Sweet Life, another series that has topped the drama ratings on Sunday evenings almost every week since its start in October.

“Eccho Rights is a great partner for us. We made history together last year with Cherry Season becoming the first Turkish Drama on air in Italy, and we look forward to sharing more successes with our new series,” says Ali Gündoğdu from Surec Film

New Bride tells the story of Bella, a modern young woman from a cosmopolitan background, who meets the man of her dreams at university. When she is taken home to his family in the east of Turkey, she envisions an exciting life experiencing and embracing a brand new culture. However once they are married, her new family’s unusual traditions soon start to make life difficult for the latest addition to their tribe.