Imagen TV in Mexico will premiere Brave and Beautiful today, having concluded a deal with international distributor Eccho Rights for the star studded Turkish Drama from producers Ay Yapim. Additionally the broadcaster have acquired Insider, another huge hit for Ay Yapim from the past year, to air in Mexico later in 2017.

Following a successful run on Star TV during 2016-17, Brave and Beautiful has been the subject of a number of highly competitive bidding wars in the international market, with the huge worldwide following of its lead actors Kıvanç Tatlıtuğ and Tuba Büyüküstün acting as a catalyst. In Mexico the series is titled Cezür (for Tatlıtuğ’s character), and will broadcast daily in the 6pm slot.

Meanwhile Insider has piqued international buyers’ interests with phenomenal performance in Turkey, where the show was an unprecedented success for channel Show TV and obtained record breaking viewing figures online. This success continues on Megavision in Chile where the series debuted last month with very strong ratings.