Fox Networks Group (FNG) in Turkey have announced a new partnership with Twitch, the leading service and community for multiplayer entertainment, to become its exclusive ad sales partner, selling video ads to advertisers and media agencies. This deal will integrate Twitch video advertising into their ad-sales packages in Turkey and will begin on January 1, 2019.

With this new agreement, the FNG Turkey Media Sales team will strengthen its portfolio adding this world-leading streaming service, alongside representing one of Turkey’s leading TV channels, FOX and its digital media assets, all National Geographic media assets, Disney Channel in Turkey, and the full suite of FNG entertainment channels and digital assets.

“We are very excited for this partnership.” said Mehmet Icagasioglu, FNG Turkey Deputy General Manager and Ad Sales Group President. “The core strength of our Ad-Sales business depends on our ability to successfully adapt to shifting patterns of our clients’ needs. Twitch comes as a disruptive product for advertisers for reaching their target desired audiences. We are very excited and thrilled to have Twitch welcome to our best portfolio of assets. This partnership is a testimony to our state of the art Ad-Sales team and operation in Turkey. We look forward to working with Twitch team by offering their ad solutions to our clients with this unique product.”

Burkhard Leimbrock, Commercial Director of Twitch Europe, added: “With FNG Turkey we found an Ad-Sales partner for our growing market Turkey, who is experienced in selling quality video ads to agencies and advertisers and we are looking forward to working with them.”

Twitch is the leading global service and community for live, interactive, and shared experiences known as multiplayer entertainment. This includes streaming, watching, chatting, and cheering about video games and esports, as well as many other interests including traditional sports, anime, sci-fi, wrestling, music, cooking, the creative arts, and more. On average, over a million people are tuning in to Twitch at any given moment, with close to half a million streamers going live on Twitch every day. Watching these streamers are 15 million average daily visitors.

FNG Turkey operates 10 channels including FOX, FOXLIFE, FX, FOXCRIME, FOXSPORTS, National Geographic, Nat Geo Wild, Nat Geo People, BabyTV and 24Kitchen channels, plus related digital and social assets, as well as the National Geographic Partners media portfolio. As one of the leading entertainment channels in Turkey, FOX, is committed to bringing a wide range of content including local series, news, movies and entertainment programs to its viewers.