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Armoza takes Dance Revolution to Russia #MIPCOM
Armoza Formats, part of ITV Studios, has today announced that Dance Revolution, the primetime dance competition from Québecor Content and Fair-Play that originally aired on Canada’s TVA, has now been licensed in Russia. The local adaptation has been licensed by leading broadcaster Perviy (Channel One).
The original Canadian version of Dance Revolution recently won a Gemeaux Award for “Best Performing Arts Series” and began airing its 2nd season, with the premiere winning the night for the channel with 1.22 million viewers and a 35% market share. Avi Armoza, CEO of Armoza Formats, “‘Dance Revolution’ offers a unique and fresh take to the beloved dance genre using its 360-degree technology, which gives viewers the chance to experience dance in ways that they haven’t before. We are thrilled to be working with Channel 1 on their adaptation and excited to see the incredible revolution moments that they’ll bring.” RELATED
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