Mistco has extended its partnership with leading Russian VOD service ivi for two new Turkish series, the distributor reports. The two companies agreed to play off the 2019 best-selling drama Hold My Hand and a crime drama The Circle on the Russian streaming service.

Mistco Managing Director Ayşegül Tüzün said; 'We are very happy that two of the best series will be screened in a high-potential region like Russia. I believed this wonderful partnership would continue for many years.'

ivi's Сontent Marketing Director Anna Linkova said: ‘We`ve started working with Mistco recently, and we are happy to provide our viewers with convenient access to watch their favorite Turkish TV series. Our partnership is an important step to expand the opportunities of ivi viewers because now they can watch Turkish content, not through pirated resources, but legally, in good quality and with professional voice acting.’

In Russia, foreign series, including Turkish ones, are highly appreciated. At the moment, at the top of Turkish content for the audience of ivi are such series as detective Filinta, historical dramas Dirilis: Ertugrul and Payitaht Abdülhamid. In the near future, the service will also feature one of the most successful dramas on Mistco's catalog: the drama Hold My Hand and the crime drama The Circle.