CEE
You read it first! Banijay announces Polish LEGO Masters premiere
Banijay yesterday announced that Endemol Shine Poland has been commissioned by TVN Discovery to produce a local version of hit entertainment format, LEGO Masters.
CEETV reported first back in June that the format will be adapted in Poland. TVN Poland is the ninth broadcaster to commission the show, following deals in the US, UK, Australia, Germany, Belgium, the Netherlands, Sweden and France. Marcin Prokop will host the six-part series which launches on November 14 and includes a Christmas episode. He will be joined by Ola Mirecka, the only Polish woman who has designed sets for The LEGO Group, and Paweł Duda, a Polish YouTuber who reviews LEGO sets on his channel, together they will judge the contestant’s creations. Earlier this year LEGO Masters had its primetime run on FOX and ranked as the 1 new launch in the U.S, attracting more than 36 million unique viewers across its first season. The format enjoyed success in Netherlands and Belgium earlier this year, leading its Saturday night slot as the most-watched entertainment program. The season two launch in Australia this April was the most successful entertainment premiere of 2020 on NINE. And, in September, following two years off-air, the LEGO Masters return in Germany launched with an overnight audience of 1.03 million and 15.7% market share among commercial targets 14-49. The format was originally created by Tuesday’s Child Television and The LEGO Group, and Banijay is the exclusive format and finished tape distributor of LEGO Masters globally. Ryszard Sibilski, Managing Director at Endemol Shine Poland says; “The appetite for LEGO Masters is huge, and having witnessed the format’s success this year alone, we are excited to bring it to our nation. We hope to touch the hearts of budding brick heads and audiences throughout Poland with our local version.” RELATED
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