Following recent partnerships with Mistco and Calinos Entertainment, StarzPlay has joined forces with BluTV, Turkey’s first and largest subscription video-on-demand service. According to the deal, BluTV’s Turkish catalog will be available as an add-on on StarzPlay. StarzPlay subscribers will have access to BluTV’s Turkish portfolio free for the first three months.

The partnership accelerates StarzPlay’s expansion strategy to deliver diversified content for its growing subscriber base. Earlier this year, the streaming service launched two add-on services in partnership with global brands, discovery+ and UFC.

Danny Bates, CCO and Co-Founder, StarzPlay, said: “In the highly competitive SVOD sector, it is important to update our content offering continuously and provide diversified entertainment choices that are relevant to our subscribers. Our partnership with BluTV is an extension of our business strategy for 2021 as we continue to make inroads in content aggregation. BluTV’s portfolio offers a wide breadth of compelling programming driven by family-oriented storytelling and we are confident that these Turkish series will be enjoyed by all.”

Aydin Dogan Yalcindag, founder and CEO of BluTV, added: “We are excited to partner with Middle-East’s leading streamer service provider which offers us a fantastic opportunity to bring compelling stories for fans of Turkish entertainment in the region. Turkish programming has a massive following in the Arab World and as pioneers of Turkish SVOD market, we are thrilled to extend our offering for fans in the region. Our investor, US TV giant Discovery, has an established partnership with StarzPlay in the MENA region, which presented a great opportunity to expand our services into new markets and offer true value to customers. We look forward to working with StarzPlay and taking Turkish entertainment to a whole new level.”