Studio 100 Media and Russian toy company Simbat have signed a license agreement for the CGI brand Maya the Bee thanks to Studio 100’s local licensing agent brand4rent. The multi-year agreement covers the rights for a range of products from publishing to games in Russia. The first selection of products with the famous and much-loved bee will include a coloring and an activity book, a Domino game and a jigsaw puzzle. The new products will be available in the coming months.

“We are very proud to work with Studio 100, many of us weren't even born when Maya the Bee was first introduced to the world. So, it's an honor for us to bring a line of products with Maya the Bee to the Russian market. It's a true landmark addition to Simbat's licensing portfolio,” said Tatyana Moskalenko, Marketing Director at Simbat.

Joachim Knödler, Head of Licensing at Studio 100 Media, added: “We are delighted with our first collaboration with Simbat and thankful to our great agency partner brand4rent for placing Maya into this promising territory. We are confident that Simbat’s high quality products will delight Maya fans in Russia.”