WarnerMedia announced yesterday the appointment of Mia Edde to the newly created role of Executive Director of Turkish Content Acquisitions. Based in Dubai, Edde will report to Hannes Heyelmann, EVP and Head of Programming, EMEA and Tomas Yankelevich, EVP, Chief Content Officer, Latin America. Edde joins the company on August 1.

Edde will be responsible for leading acquisitions of local language programming in Turkey for HBO Max in EMEA and Latin America. She will also work closely with the acquisitions and programming teams led by Ragnhild Thorbech, Head of Programming and Acquisitions, EMEA and Andres Mendoza, Head of Acquisitions and Negotiations, Latin America. Additionally, Edde will work with Antony Root, EVP and Head of Original Production, EMEA on the commissioning and production of original Turkish language content.

“With HBO Max’s global expansion well underway, we are continuing to prepare for launches across Europe later this year. Mia’s track record of identifying and acquiring high quality Turkish local language content will support our efforts to build a vibrant local programming slate for HBO Max,” said Priya Dogra, President, WarnerMedia EMEA & Asia (excl. China).

Edde joins WarnerMedia from MBC Group Dubai where most recently she was Senior Content Manager. In this role she developed and implemented acquisition strategies and worked closely with the writing and adaptation teams on all original scripted commissions, including working closely with producers and directors in Turkey and the MENA region. She has a content acquisition and production background, having previously worked in a number of roles at MBC Dubai since 2005.

Mia Edde added, “This is an exciting time to be joining WarnerMedia as HBO Max expands internationally. Turkish local language content has immense popularity amongst international audiences, and I am looking forward to bringing the very best of this content to HBO Max.”