Content Arena, the software partner for sports media rights industry, has reached an agreement with United Media for the digitization of its sports media rights management and sales processes.

Content Arena will provide a software solution tailored specifically to United Media’s sports media rights business. The bespoke Enterprise solution will be based on Content Arena Manager software with a set of customized modules, covering everything from budgeting and media rights acquisition to sales, availability overviews and flexible reporting.

Content Arena’s system will become the cornerstone of the new digital infrastructure to create a single source of truth for the expanding United Media’s sports rights business with secure and timely data access for its employees, also helping to automate menial admin tasks along the way.

“We are happy that United Media’s focus on innovation extends to its commercial operations and that one of the leading media companies in Europe trusted our technology and expertise to streamline key business processes. We are confident that our software will set a good foundation for their expanding sports business to be as efficient as possible”, said Erik Lorenz, CEO and co-founder of Content Arena.

“United Media owns broadcasting rights for the most prestigious sports competitions in all countries where it is present. We are looking forward to the cooperation with Content Arena, which will create custom software solutions for our company. Digitization of sports rights’ management is extremely important for a large company such as ours, which is present in eight countries and owns more than 50 pay TV channels, including the largest national broadcasters in Southeast Europe. It will improve the company’s internal processes and facilitate communication with external partners, enabling us to maintain our position as a leader in sports rights in this part of Europe,” said Dirk Gerkens, Director for Programming, Production and Advertising Sales of United Media.