In 2021, people in Estonia watched an average of 3 hours and 44 minutes of TV per day. When choosing between the two biggest commercial channels, the audience continued to spend most time with Kanal 2 last year. On average, Kanal 2 was watched by nearly 340,000 viewers daily.

Among the two biggest commercial channels, Kanal 2 outperformed its main competitor by 17% in the target group of 4-year-olds and older. In addition to overall viewership, Kanal 2 was also more successful than its competitor in the commercial audience, the 18–59 age group.

In the competition between the commercial groups, the audience share of TV channels mediating advertising on Duo Media Networks was 58% compared to the competitor group.

Above all, viewers particularly appreciate domestic content. In addition to high-quality entertainment, Kanal 2 continued to cover socially sensitive topics last year.

The biggest hits of Kanal 2 during 2021 were the specials hosted by Peeter Võsa The Long Shadow of Chornobyl (174.000 viewers on average) and The Secret of Pae Street (149.000 viewers on average), the journalistic telemagazine Kuuuurija (aka Moon Researcher, 130.000 viewers on average) hosted by Katrin Lust, and the exclusive show What Will 2021 Bring? (148.000 viewers on average). He Top 10 of Kanal 2 also included the viewers’ favorite gameshow Jeopardy! (130.000 viewers on average) and the hit series Chernobyl (124.000 viewers on average). In the younger target group, the undisputed favorite of viewers during the autumn season was the relationship reality show Armastuse malev (Regiment of Love) on Kanal 2.

During the summer period, Kanal 2 breathed in the rhythm of the Summer Olympics, making it the number one TV channel in Estonia. On a hot summer’s day, or the moment Estonia won the long-awaited gold medal, 91.000 viewers watched the show live on Kanal 2. In less than a month’s time, Kanal 2, Duo 5, and Duo 7 will also provide their audience with the option to cheer on the Beijing Winter Olympics.