The media group TRACE and Bulsatcom announced the launch of four of the premium channels of the music giant, as part of Bulsatcom’s portfolio throughout Bulgaria.

TRACE has an impressive audience of 300 million worldwide, 97% of whom are mostly interested in music and prefer to be the first to see the premieres of new songs or albums. 67% of them love fashion and current design solutions, and 65% are interested in new technologies. At the local level, the band reflects local music trends, making it a worldwide favorite.

Commenting on the partnership with TRACE, Stanislav Georgiev, CEO of Bulsatcom, said: “At Bulsatcom, we believe that the future lies in partnerships with global media groups such as TRACE. We have the opportunity to provide more entertaining TV content to our customers by launching four top-class TRACE music channels.”

The President and CEO of TRACE Olivier Lauschez commented: "We are excited to expand the TRACE brand in Bulgaria and to partner with the largest Bulgarian operator of PAY TV, Bulsatcom. TRACE Urban, TRACE Africa, TRACE Caribbean and TRACE Latina are key channels that will bring an attractive combination of French and English content to the new audience in Bulgaria.”