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 ROMANIA
900.000 euros raised for Ukraine by We Are One concert
 17 Mar 2022
The We Are One charity concert on the National Arena raised 4.5 million lei for refugees in Ukraine. This is about 900.000 euros. Part of that money was advertising broadcast by PRO TV during the broadcast, which was donated in full to refugees in Ukraine.

Donations for refugees from Ukraine came from several sources: 35.000 sold tickets, SMS, bank transfers and ad revenues generated by PRO TV during the broadcast.

Paginademedia.ro estimated the advertising broadcast in the four hours. According to the calculations of Paginademedia.ro, the total amount of advertisements on PRO TV was approximately 250.000-280.000 euros. Paginademedia.ro calculations took into account the audience of advertisements scheduled between 20.00 and 24.00.

In order to contribute to the donations, according to Paginademedia.ro information, most of the advertising clients accepted a "solidarity fee", i.e. a price almost three times higher for advertising than the normal cost.

The charity concert We Are One was organized by Saga Festival, PRO TV, Kiss FM and Bucharest City Hall. It was presented by Andi Moisescu and Andreea Esca.

Armin van Buuren, Tom Odell, Jamala, INNA, Grasu XXL, Voltaj, Spike, Feli, Guess Who, Vama, Irina Rimes, Carla's Dreams, Andra, Horia Brenciu, Delia and Antonia, among others, sang at the concert.
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