CEE
Save Ukraine - #StopWar raised UAH 40 million
1+1 Media reported on the results of the Save Ukraine - StopWar telethon. According to the company, the live event managed to raise UAH 40 million. Of these, Kyivstar, which acted as a partner in the telethon, transferred almost UAH 1.5 million.
Fundraising took place before, during and after the telethon. TV channels in some countries broadcast the rerun with subtitles, and the funds continue to go to the Ministry of Social Policy of Ukraine. The live telethon was watched by about 80 million people worldwide, and the communication campaign on social networks and the media brought together more than 17 million people. These are data based on audience coverage indicators provided by TV channels from different countries. Views on social networks, YouTube and Internet platforms are also taken into account. On Sunday, March 27, more than 30 TV channels from all over the world broadcast the charity marathon organized by Polish pubcaster TVP. RELATED
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