About CEETV    |    Contact Us        
Calinos_CEETV_Newspage_LAX2024_160x220_apr29

KDI_160x200-Sep

Madd-160x280_ march30-7title

All3Media_Filmpool50_160x280

Ceetv_160x280_ValleyOfHearts_LoveAndPride_1nov_

ATV_160x280_May

 CEE
Digital TV Research: Poland drives Eastern European SVOD
 05 Sep 2022
Eastern European SVOD revenues will reach $2.95 billion by 2027 – up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.

Simon Murray, Principal Analyst at Digital TV Research, said: “Excluding Russia and Ukraine – no mean feat considering that together they provide 57% of the region’s TV households - revenues will grow from $0.93 billion in 2021 to $2.24 billion in 2027. This was prompted by 2022 launches from Disney+, SkyShowtime and HBO Max.”

Digital TV Research forecast 38 million SVOD subscriptions in Eastern Europe by 2027; up from 22 million at end-2021. Excluding Russia and Ukraine, subscriptions for 20 countries will triple from 9 million in 2021 to 24 million in 2027.

There will still be plenty of room for growth beyond the forecast period as only 16% of the region’s TV households will subscribe to at least one SVOD platform by 2027. Excluding Russia and Ukraine, this proportion will double from 11% in 2021 to 24% in 2027. Penetration in Poland will reach 44% by 2027.
RELATED
 SEARCH
 
 TVBIZZ LIVE

 
   FOCUS
 GET OUR NEWSLETTER
 
About  |  Contact  |  Request  |  Privacy Policy  |  Terms and Conditions