Dentsu announced the launch of  dentsu X in Ukraine, a brand-new media agency that will deliver engagement-driven, integrated, and personalized media solutions to the local market. The new local market dentsu agency launch also involves the absorption of Vizeum Ukraine into the dentsu X approach to media and advertising.

Dentsu X Ukraine aims to develop top-of-the-range communication and media services for Ukrainian clients, both for international and local brands, focusing more on experience beyond exposure, as well as rapidly changing consumer demands and the key motivational drivers behind them.

By integrating high-performing, talented teams from across the dentsu network and cutting-edge practices of the world’s fastest-growing media agency globally, dentsu X Ukraine is gaining a massive competitive advantage to build excellence in an extremely transforming marketing ecosystem.

To drive the new agency, Anna Gorkun was appointed Chief Executive Officer of dentsu X Ukraine. Since 2011, in senior roles across the dentsu Ukraine group, including 4 years heading up the Vizeum Ukraine agency, Anna has made a crucial contribution to the success and growth of the brands entrusted to her. Anna’s strong leadership style and comprehensive experience will enable her to cultivate powerful practices of the global brand within the local media landscape.

Sanjay Nazerali, Global Client & Brand President, dentsu X, commented: “It is a great privilege to welcome our Ukrainian colleagues into the dentsu X family. We have long worked with them as part of the wider Dentsu Group and know them to be a hugely collaborative and talented team of individuals. As they face ongoing challenges, we look forward to working with them to help build for a brighter future”.

Oleksandr Gorokhovskyi, CEO of dentsu Ukraine, commented: “We are launching dentsu X in a period of unprecedented challenges for Ukraine. But being the leader for the last seven years, developing media business for the last thirty years along with state transformations and socioeconomic disruptions, we have learned that this is a key time to convert difficulties into inspiration and make a business thrive meaningfully. It’s an incredible honor and deep responsibility to shape the dentsu X brand in Ukraine at this crucial flow”.