Istanbul-based global rights management and distribution company MediaHub and Dubai based media company Geophil have announced a new partnership to produce Turkish dramas together in Turkey. The partnership aims to bring together MediaHub’s expertise in Turkish dramas and distribution as well as Geophil’s strategic know-how of handling co-production across various markets.

Geophil was born as a print media distribution company in 1985 and eventually combined the print and visual mediums by focusing on script adaptations. Geophil now operates as a content producer across print, audio and video production and aims to match the best stories with the best mediums globally.

MediaHub was founded by Kerim Emrah Turna in 2021 as a global rights management and distribution company following his departure as the director of Kanal D International after 15 years with the organization. In the past 2 years, MediaHub focused primarily on IP Investments and distribution together with distinguished partners around the globe. With the announcement of this new partnership MediaHub begins its production activities and will act as the sole distributor of the titles produced.

Leading this new venture will be Kerim Emrah Turna, Managing Director of MediaHub and Robin Phillip, Managing Director of Geophil. Robin made the transition to Geophil last year after working in leadership roles at OTT platform Viu and media giant Zee Entertainment in a career spanning over 16 years. The two directors have a long working relationship, dating back to their days in corporate media.

Kerim Emrah Turna commented on the deal: ‘The appetite for well-produced Turkish content is only getting stronger. Geophil and Robin Philip are invaluable partners not just in the Asia and MENA region, but also globally. We’re looking forward to collaborating again this time as independent partners.’

Robin Philip also expressed Geophil’s strong belief in the upcoming partnership: 'Turkish content is among the most watched across the world and we plan to work towards creating content that can travel to more markets and has global appeal. MediaHub’s understanding of Turkish content and its global potential is unmatched and their approach is unique. I have worked with Mediahub and Kerim Emrah Turna in my last corporate stint and they were instrumental in helping us build a robust model. This is just the start of a long relationship.'

The first series born out of the partnership is expected to go on set as early as June 2023 with more projects on slate. The companies are keeping the details of their upcoming titles under wraps for now.