After conquering more than 140 countries, Brazil Avenue (Avenida Brasil), will have its first adaptation in Turkey. Globo announced the agreement between with Ay Yapim to adapt the series at MIPCOM.

"We are betting on selling formats to bring our productions to new audiences in different ways. And this agreement with Ay Yapım reflects that, showing the market that we are open to various business models. Seeing one of our most successful dramas produced in a new version will be fascinating. We believe in the potential of this adaptation, its success in Turkey and around the world, and that it will open doors for many to come," said Angela Colla, Head of International Business and Coproductions at Globo.

"We are already very excited to produce and create the first version of this great story. I am sure this will be the next hit that will travel the world one more time. I believe joining forces in this new journey will bring a lot more new opportunities in the future," said Kerem Çatay, CEO of Ay Yapım.

"Madd already has a proven track of powerful titles that drive audiences to all screens. And now, with the Turkish adaptation of Avenida Brasil, we will have more to offer. It will bring much excitement to the market. Being part of such a big partnership between Globo and Ay Yapım is also a privilege for us", said Ateş İnce, Managing Director of Madd Entertainment.

A phenomenon of Brazilian television, Brazil Avenue, was shown in 2012 in primetime on Globo. With characters that have become popular with the public, the telenovela has also stirred up social networks, still in their early stage of penetration in Brazil, and was one of the most talked about topics daily. Also an international success, the production is Globo's best-selling product throughout history. Brazil Avenue tells the saga of a young orphan, Nina (Débora Falabella), searching for justice. As a child, she lost everything after a coup planned and executed by Carminha (Adriana Esteves), her stepmother. After making a new life for herself years later, Nina is ready to return to her roots and face her enemy.