CEE
You read it first! Banijay confirms MasterChef launch in Serbia
Banijay announced yesterday that global cookery hit MasterChef has reached 70 international adaptations, with two new versions set for Serbia and Malta.
CEETV reported first that MasterChef will be adapted by PRVA earlier this month. The premiere is tonight, December 21. Meanwhile, PBS-owned TVM in Malta will launch a new adaptation of the format in February 2024, with Greatt on board as local producer. Both agreements were brokered by Banijay’s global distribution arm, Banijay Rights. Claire Jago, EVP Sales and Acquisitions - EMEA, Banijay Rights, said: “To reach 70 territory commissions is a significant milestone for us at Banijay and we’re incredibly proud this world-beating format continues to grow its influence worldwide. We can’t wait for our Serbian and Maltese production partners to deliver tantalizing new versions of this global family favorite.” RELATED
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