CEE
You read it first! The Power deals confirmed in Greece and Hungary
Studio 89 and Dreamspark today announced new licensing deals for their hit reality format The Power.
As CEETV reported first several weeks ago, the show will be adapted in Greece and Hungary by Skai and RTL Hungary, respectively. Additionally, it was announced that Acun Medya has picked up the rights for Romania. In 2025, the French format will be also adapted in Germany and Mexico, while NBCUniversal has optioned it for the UK, US and Australia. Earlier, the format rights were sold in Belgium and the Netherlands to Vincent TV and in Spain, Portugal and Italy to Fremantle and the Nordics (Denmark, Sweden, Norwaya nd Finland) to Banijay Nordics. The original will return with a second season on W9 in France in spring 2025. Created by Dreamspark and Studio 89, this strategy game centers on one critical question: Who holds the power? This daily show features 13 celebrities living together and competing in a strategic game “surveilled” by an AI called Delta. “Dreamspark has big ambitions, The Power is the first launch for our company and the confidence in the concept is amazing – 5 countries straight to commission, we are developing the American version with NBCU and more will be announced soon. We, together with Studio89 and M6 Group, are proud this format is the next big hit reality brand in the market,” Moe Bennani, CEO of Dreamspark and Executive Producer, commented. "I am delighted about the success of The Power. It is never easy these days to launch an innovative and cost-effective format, and W9 remains a safe home for such format creations. Studio 89 and Dreamspark worked hand in hand to make a French success an international success! - Dimitri Gelineau, Sales Manager at Studio 89/M6 Formats, added. RELATED
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