Bitė Group is embarking on a business transformation aimed at creating greater value for clients, improving operational efficiency, and enhancing business management. The Group announced leadership changes on Monday, including new managers at Bite Latvia, TV3 Group Latvia and Bitė Lithuania.

“We strive to deliver more value to our clients, operate more efficiently, and improve governance. Achieving this requires certain organizational changes,” said Pranas Kuisys, CEO of Bitė Group.

On April 1, Arūnas Mickevičius will take on the role of CEO at Bitė Lietuva. Having led Bite’s telecommunications operations in Latvia for nearly three years, Arūnas has been part of the Group for almost 20 years.

“After demonstrating excellent results with the team in Latvia, Arūnas is returning to Lithuania to continue driving growth and delivering greater value to our customers,” explains P. Kuisys.

In Latvia, the CEO role at Bite Latvija will be assumed by Mindaugas Rakauskas, who has successfully led TV3 Group in Latvia for almost 5 years. Ginta Salmane, who has been with the Group’s media arm for over a decade, will take over M.
Rakauskas’s duties as the new Chief Operating Officer at TV3 Group Latvia," the CEO added, noting that Mrs. Salmane currently serves as the Commercial Director at TV3 Group Latvia.

Gintas Butėnas, the current CEO of Bitė Lietuva, will be leaving the Group to pursue personal projects.

“Remarkable two-decade career of Gintas is truly novel-worthy: starting as a network tower maintenance engineer in 2001, he quickly rose to oversee the construction of the Bite Latvija network, served as the Group’s Chief Technology Officer, and eventually led Bitė Lietuva, achieving outstanding financial results and a strong customer focus. On behalf of the entire Group, shareholders, and colleagues, I extend my deepest gratitude to Gintas for his extraordinary service,” P. Kuisys shared.

There will be a rotation in the marketing field – Paulius Černiauskas, who has been serving as the marketing director in Latvia, will now lead BITĖ Lietuva's marketing, while Aurimas Kapočius will take on the role of marketing director at BITĖ Latvia.

Further organizational changes include the appointment of Giedrius Senkus as the Group’s new Procurement Director in February, replacing Tadas Navaitis.

“Tadas transformed a small procurement department into a robust purchasing powerhouse within our Group, playing a pivotal role in major acquisitions, from equipment purchases worth hundreds of millions of euros to company acquisitions. We deeply appreciate his dedication,” added Pranas Kuisys.