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Daniel Grunt: Oneplay strengthens our position in a highly competitive streaming market
 29 Apr 2025
In early March, PPF Group took the next step in its entertainment business strategy by launching Oneplay – a new streaming service uniting its popular brands Voyo and O2 TV, in a move that set new standards on the Czech media market.

In this exclusive interview, Daniel Grunt, Chief Digital Officer CME and CEO TV Nova, tells Yako Molhov about the advantages of the new platform and how it would help to further build CME's streaming and content strategy in the coming years.

Daniel, recently the two Czech streaming services Voyo and O2 TV, owned by PPF Group, were merge into one service called Oneplay. What are the main benefits from a business point of view and how long did it take to finalize this process?

In 2020, TV Nova became part of the PPF Group, which naturally opened up opportunities for synergies between media and telecommunications. The integration of Voyo and O2 TV into a single service under the Oneplay brand reflects a clear business strategy: to streamline operations, unify the user experience, and strengthen our position in a highly competitive streaming market. By bringing the best of both platforms together, we can focus investment and innovation into one strong service.

The first concrete outlines of the project began to take shape two years ago, with more and more teams from both sides gradually getting involved. At the heart of this effort is the ambition to offer Czech households everything they need in terms of premium content – all in one place. That includes TV Nova shows available in advance and completely ad-free, all Voyo Originals (now Oneplay Originals), and the highest local hockey and football leagues. All of this is now brought together in one intuitive service: Oneplay.

Today, we are seeing the results of this collaboration – Voyo customers have successfully migrated to Oneplay, while O2 TV customers are transitioning gradually over the next three months to ensure a smooth and seamless process.


What are the main changes for Voyo and O2 TV subscribers, respectively, on the new platform?

Existing Voyo subscribers have had their user profiles automatically transferred to Oneplay as part of the migration on March 10. No action was required on their part, and they can now log in to the new service using the same credentials as before. O2 TV customers are being migrated gradually over a three-month period. However, since March 10, all customers have had access to Oneplay, allowing them to actively choose where they want to watch their favorite content until the final migration is completed. O2 TV users can also log in to Oneplay seamlessly using their existing login credentials.


What is Oneplay's content strategy? What exclusive content will the new service offer? What is your strategy for sports content which is one of the strongest magnets for eyeballs - will you offer it exclusively on your subscription services?

We aim to build on the tremendous success of Voyo and O2 TV, bringing Czech families the very best of both services—and much more. Our goal is to offer the largest selection of local content, exclusive original productions, and top-tier sports broadcasts, all in one place. Oneplay will feature the most-watched TV channels, TV Nova programs available in advance and completely ad-free, exclusive Oneplay Originals, including all former Voyo Originals now offered exclusively on Oneplay and international blockbuster films. In addition, the platform will offer exclusive local hockey and football leagues sports broadcasts – Tipsport Extraliga and Chance Liga. Viewers can also look forward to broadcasts of the UEFA Champions League, Formula 1, MotoGP, MMA and more – all in Czech.


Will you utilize artificial intelligence (AI) for Oneplay and introduce other technological novelties?

Yes, we’ve thought of that too. Oneplay will feature AI-powered sports recaps – automatically generated short highlights of matches created by artificial intelligence right after the game ends. This feature allows fans to quickly and conveniently relive key moments without having to watch the entire match.


Are you exploring similar synergies between Voyo and PPF-owned companies in other countries? Will the launch of Oneplay affect Voyo subscribers in Slovakia for example?

At the moment, we are fully focused on launching the service in the Czech market. For Voyo subscribers in Slovakia, nothing changes—they can continue to enjoy the service as they are used to. Last year, Voyo Slovakia introduced the Maximum package with sports content—an offer specific to the Slovak market. We are continuously testing different features and innovations across regions to better understand the needs of our audiences.


Streaming services have been diversifying their sources of revenue, tapping into the ad market, offering ad tiers to their subscribers. What is CME's strategy in this respect for Oneplay?

While we are not offering an ad-supported tier at the moment, we are already preparing for the possibility of introducing one in the future, should it align with user needs and market dynamics.


CME has significantly increased the volume of Voyo originals, especially in Czechia and Slovakia in the past few years. Voyo Originals will transform into Oneplay Originals in Czechia in March. Will this change affect your original content strategy for Voyo and what are the new titles and hours of content planned for this year?

Oneplay Originals will build on the success of Voyo Originals, continuing to bring compelling local stories that resonate with Czech and Slovak audiences. We remain one of the largest creators of original content in the region, committed to delivering exclusive productions that combine high quality with the authenticity of local storytelling. Subscribers can look forward to the return of popular series, including The King of Šumava, which will continue with the brand-new season Agent Walker. In addition, Oneplay will introduce several unmissable original titles, such as Štěstíčku naproti, Bora, Medvěd, and Slovan Liberec. One of the most eagerly awaited premieres is The Markovič Method: Straka, which promises another gripping true-crime-inspired storyline.

Our goal is not only to continue successful series but also to expand our offering with new genres and themes that reflect audience interests. All existing Voyo Originals will remain available, ensuring that fans can continue enjoying their favorite shows. With Oneplay Originals, we aim to further strengthen our position as a key producer of high-quality local content and bring engaging projects that have the potential to succeed both domestically and internationally.


Voyo Originals are continuing to gain recognition at both local and international festivals, and you have numerous deals with international distributors for titles such as The Extractors, The Golden Swan, The Markovič Method: Hojer; etc. Do you expect higher revenues from the international distribution of your content this year and are you exploring co-productions with foreign partners?

Our original productions continue to gain international recognition, both through film festivals and global distribution. The Golden Swan has already been successfully sold to Poland, the USA, and Canada, confirming the growing global interest in Czech storytelling. The Markovič Method: Hojer and The King of Šumava are represented by renowned ZDF Studios, and we believe they have strong potential to reach even more audiences.

The Extractors, represented by Keshet International, was recognized at international festivals, winning Best Web Series at the Madrid Film Awards 2024. We appreciate that The Markovič Method: Hojer has received several major Czech film and television awards, including the Trilobit Award 2025 and multiple Czech Lion wins. At the same time, our growing slate of original productions continues to resonate with audiences and gain recognition both locally and internationally.

We are actively pursuing international expansion, focusing on co-productions and strategic partnerships. We believe that cooperation with distributors like ZDF Studios and Keshet International will help bring our titles to an even wider global audience.


At the end of last year Voyo had over 950.000 subscribers in Czechia and Slovakia and the average time spent with the service was 15 hours per week. What is your projection for 2025 given the launch of Oneplay?

We are fully focused on launching the service, with the goal of becoming the largest and most preferred platform on the market. We aim to offer users not only top-quality content and technological innovations but also a unique user experience that sets us apart from the competition.
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