DeAPlaneta Entertainment announced that it has been appointed the exclusive licensing agent for Sesame Street in Central and Eastern Europe (CEE), following an agreement with Sesame Workshop, the global nonprofit organization behind one of the most iconic children’s brands in the world.

The partnership grants DeAPlaneta exclusive rights to manage merchandising, publishing, home video, audio, and promotional licensing for the Sesame Street brand across the region.

Leading the project from our CEE office in Warsaw are Aleksandra Gawryszewska, Head of Sales CEE, Ewelina Płochocka-Ryś Senior Category Manager.

This new appointment reflects DeAPlaneta’s continued growth across Europe, following recent success stories in Italy, France, and Germany, and underscores the company's commitment to nurturing timeless properties with multi-generational impact.

Since its debut in 1969, Sesame Street has helped children around the world grow smarter, stronger, and kinder with the help of characters like Elmo, Cookie Monster, and Bert & Ernie, blending education and fun through animation, music, and creativity.

Diego Ibáñez Belaustegui , Chief Brand Officer at DeAPlaneta Entertainment, said: "Our history with Sesame Street goes back more than 20 years, including collaborations across TV, licensing, and even theme parks in Spain and Italy. We are thrilled to extend this long-standing relationship into CEE—an exciting, fast-growing region with huge potential for an evergreen property like Sesame Street."

Bernhard Gloeggler, VP & GM, Sesame Workshop Europe Workshop Europe, added: "We are thrilled with this new partnership. With our expanded distribution footprint and DeAPlaneta’s licensing expertise, now is the perfect moment to bring the joy and playful learning of Sesame Street to even more children across CEE."