United Group, Southeast Europe’s leading telecommunications and media company, today published its 2024 Sustainability Report, demonstrating sustained commitment and measurable progress across key Environmental, Social, and Governance (ESG) areas.

From reducing emissions and expanding renewable energy use to advancing gender equality and responsible sourcing, the Group continued to embed sustainability across its operations, culture, and value chain. In 2024:

61% of electricity consumed came from renewable sources
Scope 1 and 2 emissions were reduced by 52% compared to the 2020 baseline
The Network Efficiency Index improved by 13%
25% of all customer premises equipment (CPE) installed was refurbished
Over 2,300 kg of e-waste and over 1,500 smartphones were recovered via customer take-back programs
United Group earned an A- rating from CDP for Climate Change and was named to the CDP Supplier Engagement A-List, recognizing its leadership in emissions reduction and value chain engagement.

On the social front, the Group continued to foster a diverse, inclusive, and ethical workplace:

4% reduction in median gender pay gap from previous year
Over 8,000 employees participated in the Group’s DEI survey
Across its supply chain, United Group evaluated over 3,200 suppliers for ethical compliance and assessed 366 Tier 1 suppliers for ESG risks. Notably, 70% of supplier spending went to signatories of the Group’s Supplier Code of Conduct, and 28% to companies with science-based climate target commitments.

“Our progress in 2024 reflects more than targets met — it reflects the values we stand for,” said Miriam Di Traglia, Executive Director Compliance, Risk & Sustainability. “Whether it is reducing emissions, promoting equity, or strengthening ethical standards, we are focused on delivering real, lasting impact. Sustainability is not a trend for us — it is a commitment built into the way we operate and lead.”