Over the past three years, Nova Broadcasting Group has set a new standard for the digital experience of television content. All popular formats have their digital extension in NOVA Play, enhanced with integrated voting, official podcasts, special digital series, and exclusive online broadcasts. Viewers of these formats are now engaged across all major digital channels, especially on NOVA Play, YouTube, and TikTok.

The most important element of this 360-degree strategy is the gaming tools that engage audiences with the shows. Through voting, viewers influence many of the key decisions in programs by using the special features of NOVA Play. During different phases of Big Brother, more than 2 million votes were cast, with 210.000 users voting for the finale. The finale of Your Face Sounds Familiar engaged over 180.000 people.

This strategy is now being extended to the field of sports broadcasting. The DIEMA sports channels, together with the sports site Gong.bg, are launching a new series of games. These will engage sports fans in regular voting for the best sports moments and the most impressive achievements. Whether in front of the TV, on a phone, or on a computer, users will have a real opportunity to take part in shaping the content they watch.

To implement this strategy, the Fans United platform was chosen. It enables deep integration and personalization of gaming elements. One of the platform’s most important qualities is that it allows flexibility and speed in implementing multiple gaming scenarios. The first step is the WINBET Goal of the Round game, which launches at the beginning of September. By the end of the year, many additional elements will be introduced—new games, personal scoreboards, live on-air presentations, and more. The platform will gradually cover all major sports championships offered by the sports channels of Nova Broadcasting Group.