Ukraine’s largest production company Starlight Production continues to evolve and invest in new formats and directions, including the fast-growing field of vertical content production.

The company announced that it is currently producing two vertical projects commissioned by HOLYWATER, a technology company reimagining the entertainment industry for more than 55 million users worldwide. Work on new partnerships and formats is ongoing.

“Starlight Production is actively developing new production directions, both for our internal clients and for the external market. Our studios are multi-genre and flexible. In recent months alone, we have produced a series of original digital-only projects, a new digital season of a popular reality series, a commercial for a premium global car brand, as well as sports and pop-up performances and talent competitions. One of our key focuses is vertical content: our portfolio keeps growing with completed projects, new scripts, formats, and ideas,” Vitalii Gusev, CEO of Starlight Production, commented.

The first projects produced by Starlight Production for HOLYWATER have already completed filming. These are English-language productions featuring people from around the world, from the UK to Australia.

While specific details remain under wraps, Starlight Production confirms that together with the client, the teams are developing projects about love and relationships.

Anna Kalyna, Head of Studio 3, Starlight Production, commented: “We know how to tell stories that resonate with millions of viewers, and now we’re extending that expertise into new content forms, distribution models, and regions. Our partnership with HOLYWATER is especially valuable to us, and soon audiences worldwide will see the results. We’re already developing scripts for new vertical series for other platforms and exploring continued collaborations, both with HOLYWATER and within the broader vertical content market.”

“HOLYWATER is an international company with Ukrainian roots, so we know for sure that Ukrainian productions can create world-class content capable of transforming the industry. The collaboration with Starlight Production marks another step in the global expansion of Ukrainian creativity. Together, we’re bringing our formats and specialists exactly where they belong: to the world stage,” added Sasha Tkachenko, Head of Studio, HOLYWATER