Canal+ Distribution, a Canal+ Company, announced today the launch of all three seasons of the world-famous premium Korean drama produced by SBS, The Penthouse, on Pickbox across seven European territories.

The series premiered at the beginning of December on Pickbox’s SVOD service Pickbox NOW in Croatia, Slovenia, Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, and Bulgaria, where they also hold a linear channel Pickbox 1, and have recently launched a second channel Pickbox 2 in Croatia.

"We are delighted to bring the hit drama from SBS, The Penthouse, and its 3 seasons to Pickbox viewers. They will enjoy the drama, the suspense and the romance that pleased so many viewers worldwide already. This partnership between Pickbox and Canal+ Distribution marks a milestone for the footprint of Korean dramas in the Balkans as the series will be available in multiple territories and languages,” commented Camille Mury-Découflet – EMEA Distribution Manager at Canal+ Distribution.

“We are very pleased to bring The Penthouse to Pickbox. We’ve seen a growing curiosity among our viewers for Korean storytelling, and this title felt like a natural next step - full of strong emotions, suspense, and memorable characters. Working with Canal+ Distribution allows us to respond to that interest and continue expanding our catalogue with globally successful titles, while opening the door to new storytelling worlds for our audience,” commented Sanja Božić Ljubičić, CEO of Pickbox.

This launch is part of Canal+ Distribution’s ongoing strategy to promote premium Korean dramas worldwide. Earlier this year, the company also announced new launches in Bulgaria and Greece, highlighting the growing global demand for Korean content.

The Penthouse ranked as the 9th most-watched Korean TV series at the end of its first season and climbed to 8th place by the end of season two. The drama follows the lives of wealthy families living in an exclusive residential complex, whose ambitions, rivalries, and secrets lead to unexpected plot twists and mysterious murder cases.