Filmbox, a key brand in SPI International’s global portfolio, will initiate transformation on June 10, unveiling a new strategy across linear channels and streaming service. The rebrand introduces a new value proposition, distinct positioning for each channel and service, and a new content strategy, alongside new names, logos, and audiovisual identities.

The Filmbox rebranding marks a strategic milestone that brings greater consistency across the linear channels and streaming service, while clearly defining the positioning of each brand. The refreshed portfolio introduces Filmbox+ One, Filmbox+ Love & Crime, Filmbox+ Hits, Filmbox+ Emotion, Filmbox+ Action, Filmbox+ Comedy, and Filmbox+ Festival, each tailored to distinct audience needs and content preferences. The transformation is completed by Filmbox+ Stream - the renamed streaming service offering curated collections, a rich content library, and live tv channels for viewers who want to watch, not scroll. The service will launch under the new domain filmboxplus.stream.

Patrycja Gałązka-Struzik, chief marketing & digital officer at SPI International, said: “Filmbox is a cornerstone of our international portfolio, with a strong and growing footprint across central and eastern Europe and the Balkans. This rebrand marks a deliberate step into the next phase of its development, where a precisely tailored new content strategy aligned with audience needs and new value proposition meet a modern brand architecture.”

Each channel, as well as the streaming service, will also receive a modern on-air design and refreshed logo. The color scheme has been carefully selected to facilitate channel differentiation and emphasize the unique character of each brand.

The channels will continue to be distributed via leading cable and satellite operators in over forty countries, particularly across Central and Eastern Europe and the Balkans.