Can’t Stop Media announced today that its hit gameshow Guess My Age is being adapted in a 15th territory as production has just started in Estonia. Kanal 2, part of Duomedia group, has commissioned a first series of 12 episodes that will air weekly in primetime, starting in March.

Production company Ruut, which already has locally adapted hit franchises such as Masked Singer, Idol, Your Face Sounds Familiar or Got Talent, has been tapped to work on the series. Local star presenter Roald Johannson will be hosting the show. This marks a new milestone for the format with over 2200 episodes commissioned globally.

The gameshow is also currently on air, on a daily basis, in Italy on Sky’s FTA net TV8, in Spain on Mediaset’s Cuatro and in Thailand on Channel7. It is also in development in Poland with producer Rochstar holding the rights in the territory.

Damien Porte, partner at Can’t Stop Media, commented: “This collaboration with Kanal 2 and Ruut is really exciting for us as it opens up the possibility to set-up a mini-hub in the region to welcome neighboring countries, so they take advantage of the skills and cost advantage these established players bring to the table.”

Kai Gahler, Head of Acquisitions at Kanal 2 adds: “As Guess My Age is a feel-good show with strong elements of suspense and nostalgia and it’s presented by one of the most beloved TV hosts in the country Roald Johannson, we believe that a wide range of age groups will be hooked on it and it will definitely become a new favorite of Estonian viewers this spring.”