TelevisaUnivision yesterday announced new strategic appointments to the International Content Licensing team. TelevisaUnivision is among the confirmed exhibitors for NATPE Budapest, taking place June 19-22.

The content sales of the company in Europe, including CEE, will be led by Karina Etchison, who was appointed Sr. Director for EMEA and Asia. She will lead Televisa’s content licensing and VIX originals for Europe, Middle East, Asia, and Africa for all platforms.

Etchison held a similar role (Sales VP) within the Telemundo Internacional/NBCUniversal team between 2008 and 2016.

“We are very proud to announce the new leadership for the International Content Licensing team,” commented Guillermo Borensztein, SVP International Content Licensing Executive. “They all bring tremendous value and experience and, together with the rest of the team, will expand our position as the leading Spanish-language content producer and distributor in the world.”

TelevisaUnivision is the largest producer of Spanish content and the main Spanish-language content distributor globally.