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 CEE
MediaSpurs partners with FOMO for Polish market expansion
 05 Feb 2024
MediaSpurs, an innovative boutique consultancy specializing in marketing and sales, proudly announces its expansion into the Polish market. This significant move is highlighted by a strategic partnership with FOMO (Family of Out Media Organizations), a leading European media organization focusing on distributing LGBTQI+ entertainment. MediaSpurs will oversee marketing and business development for FOMO’s OUTtv and OUTfilm in Poland.

FOMO's OUTtv, a trailblazing LGBTQI+ lifestyle tv-channel, debuts as Poland's first LGBTQI+ channel in Amazon's lineup, offering a rich mix of arthouse films, documentaries, reality and series tailored for this community and allies. Additionally, OUTtv's content is showcased on Poland's premier LGBTQI+ VOD service, OUTFilm, home to the country's largest collection of queer cinema. Accessible on various devices, OUTFilm provides subscribers with a broad spectrum of award-winning LGBTQI+ content.

"At MediaSpurs, we leverage over 15 years of experience to surpass traditional marketing strategies, focusing on real results and robust partnerships. We're known for our comprehensive approach in both B2B and B2C marketing, significantly impacting global brands through strategic development and execution. Our dedication to diversity fuels innovation, ensuring we remain leaders in the media industry. Partnerships with FOMO are not only aligned with our values but also bring a unique and exceptional product to the market, reinforcing our commitment to delivering unparalleled solutions for our clients,” said Lukasz Wysocki, Managing Director of MediaSpurs.

“In collaboration with MediaSpurs, we hope to enhance the visibility of our brands and services across Poland, significantly increasing our presence on multiple platforms and operators. This initiative is particularly vital for OUTtv, our flagship channel, which serves as a platform for both entertainment and advocacy. We aim to utilize OUTtv & OUTfilm to replicate our success seen in other European countries. With MediaSpurs' expertise, we anticipate a substantial upturn in our service and impact in the Polish market,” added Marc Putman, Founder & CEO of FOMO.

MediaSpurs' role in servicing OUTtv and OUTFilm involves a strategic focus on marketing and business development within Poland and the CEE region. The agency aims to explore new growth opportunities and contribute significantly to the evolution of the Polish media industry.
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