Warner Bros. Discovery announced today that Max, its enhanced streaming service, will launch in the first European countries beginning May 21. Max brings together HBO Max’s can’t-miss programming, Discovery’s engaging real-life entertainment and all the world-class action from Eurosport’s premium subscription service to create a complete viewing experience for the whole household with premier TV shows, fresh and iconic movies, unmissable sports, and flagship TV networks in select countries, in a single destination for the first time.

On May 21, Max will become available across the Nordics, Iberia, and Central and Eastern Europe. Launches will follow closely after in Poland, the Netherlands, France, and Belgium. France and Belgium are the first new countries where WBD has launched its streaming service in over two years. These launches mean Max will be available in 25 countries in Europe and 65 countries and territories worldwide after launching in the U.S. in May 2023, and launching in Latin America and the Caribbean earlier this year.

JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery announcing the rollout of Max at the TV festival Series Mania said: “Max is the streaming home of Warner Bros. Discovery and builds on our long heritage in Europe, bringing together an incredible breadth and depth of culture-defining entertainment from our services and networks, all in one place. The unrivaled content we’ve got on Max from House of the Dragon to Olympic Games Paris 2024 and beyond means whatever your mood or the occasion, Max has something great for everyone, every time.”

Max will offer a choice of different plans, plus a Sports Add-On which may be added to any base plan. Full details about pricing will be announced in the coming weeks and will vary country by country.

Existing HBO Max subscribers will be able to discover the new experience on Max while keeping their current profiles, and viewing history, continuing their Max journey where they left off. In some cases, depending on device or operating system, the HBO Max app will be automatically updated to the Max app. In other cases, when users open their HBO Max app, they will be prompted to download the new Max app, allowing them to begin exploring the new platform in just a few clicks. discovery+ and Eurosport premium SVOD subscribers will be given details in due course about how to subscribe to Max.