CEE
You read it first! Banijay confirms Polish Boomerissima
Banijay Entertainment today announced the first international adaptation of Banijay Italy’s variety show Boomerissima. Endemol Shine Poland has begun filming the new series which will air on TVP this September. Popular presenter, actor and singer, Barbara Kurdej-Szatan, will host.
As usual, CEETV was the first international media to report on the adaptation of the format – back in May this year. Boomerissima (tilted Cudowne lata in Poland) is a unique and lively entertainment gameshow pitting generations against each other to prove their superiority. Every episode sees celebrities from different eras take each other on, as they highlight TV shows, movies, music, famous names, adverts and more, to refute stereotypes and determine whether things were better in the past or the present. However, the studio audience has the final say about which generation will come out on top. Małgorzata Perkowska-Czaja, MD, Endemol Shine Poland, said: “This is the first ever season in Poland and we are very excited to show this format. It’s a winning combination of quiz show, music program, dance spectacle, and even talk show. Incorporating the studio audience brings a lively atmosphere to the episodes, which audiences at home will love.” Lucas Green, Chief Content Officer, Operations, Banijay Entertainment adds: “Boomerissima is cross-generational entertainment that draws a broad audience and delivers fun and laughs for the viewers as they play along at home. It’s a great vehicle for celebrity guests and is highly adaptable for different markets and a variety of platforms.” Originally created by Banijay Italy, the first series on Rai 2 outperformed across all demographics. A second run in Italy was confirmed and aired at the end of last year. RELATED
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