Tricolor TV, Russia’s leading TV operator and one of the leading TV operators in Europe, is taking a further step in audience expansion with an innovative service called Territoria Tricolor, launched in partnership with Eutelsat Communications (Euronext Paris: ETL).

The new satellite-based service enables consumers in hotels, airports, rail stations and other public venues to have free WiFi access to TV channels on their mobile devices without consuming their mobile data allowance. Operators of public venues will be able to organise free access to an offer of 50 Tricolor TV channels. The service is also available to owners of cafés, medical surgeries, petrol stations and other commercial outlets, enabling them to enhance their relationship with customers who can benefit from a high-quality viewing experience on their mobile devices for the short periods they spend on site.

To access Territoria Tricolor, end-users can install the Smotri TV mobile app available free from the Apple App Store or Google Play and connect to a WiFi network signed up for the service and labelling its availability. Territoria Tricolor is available for 1500 rubles a month for enterprise customers in the footprint of the EUTELSAT 36C satellite that covers the European part of the Russian Federation.

Based on Eutelsat’s SmartBEAM technology, this unique offer in Russia uses a gateway designed and built by NEOTION to broadcast channels by satellite to mobile devices via a local Wi-Fi network.